Whether you have an established practice, a new one, or you’re an architect considering going it alone, one of the biggest worries you will likely have is how to get clients, consistently and sustainably, for your architecture practice.
Most new businesses face issues in the first 12 months, and 40% of small businesses fail within the first 5 years, often because of cash-flow or liquidity issues which stem from poor client and lead pipelines. Successful entrepreneurs understand that while it is essential for their businesses to have good brand awareness and exposure, they need to spend time on their marketing pipeline in order to have a healthy, growing business which works for you, and not the other way around.
In this guide, we’ve outlined the most important steps you need to take in order to have clients coming into your business every week, even through economic downturns and lockdowns. These are the same efficient systems we’ve developed at Pride Road, which provides our franchisees with the freedom to work independently and achieve a satisfying work-life balance, with the supportive infrastructure of the franchise model.