When you launch a website it can take a long time, from 3 months to 2 years, for Google to trust you and for the website to build up the necessary amount of content to compete with websites that Google already trusts. Google AdWords is a brilliant way to circumvent this time delay as it buys you that traffic instantly; you can set up a campaign today and be live in front of your target audience this afternoon, but it will cost you- Lisa has been offered targeting the term ‘Architect Manchester’ for £10,000. The high costs exist because the agencies know how important search terms like those are for businesses like Pride Road. When we launch into new territories, we might start off using AdWords to try and get the brand out there. However, Google and other agencies have stated that there’s no direct relationship between the amount you spend and the amount you come up organically.
When Lisa first set up Raynes Architecture she used a website builder called Weebly, which was very simple and easy to use, so she just put loads of content out there, so she was on the first page of Google for ‘Manchester Architects’, really quickly. Other architects in Manchester realised they had missed a trick. Adam has worked for a variety of business, and producing content is the hardest thing as people simply don’t have time to write it. Lisa got the business off to a great start with the amount of content she wrote initially. Adam loves working with Pride Road because it comes forward with a lot of content, which grows further as the franchisees come on-board. So, Pride Road becomes Google’s go-to website, as they can see that we have the answers. In the last 12 months, the organic traffic alone, (ignoring Facebook and AdWords), has gone up 80%, because of our content: the articles, opinion pieces and case studies that we write.