It depends on what your brand values are – brand values are really important to understand from the beginning, and to communicate with your marketing. It also depends on whether there is a connection between food and your business- as an architect there isn’t the strongest connection with food, but you could create models of buildings out of food.
It’s important in general to show people what your life is like to build authenticity, so non-work-related posts are useful as they build up a personality and a character. To those who aren’t comfortable on social media, Rachel explains that you could think of yourself as a character, and try to embody this character, that isn’t quite yourself, when you perform online.
That way, you get some separation between your life and social media to create some privacy, but it allows you to produce interesting and seemingly authentic content. At the end of the day, people buy people so it’s important to get personal content out there, but you have to remember to link it back to what you are selling.