1. Your Website Isn’t Working For You
When architects set up on their own, often, they’ll think of a name, setup a website, create a logo, (sometimes at great expense) and then off they go. But there’s more to it than that.
If you have a website, how are people going to find it – to begin with, you’re just another grain of sand on the beach. What you really need to consider is how you’re going to direct meaningful traffic to it. You’re not going to be on the front page of search engines for a long time. Google won’t immediately think you’re interesting until you’re getting traffic and commanding some authority in your speciality. It’s a long process, and one that takes hard work, and time and money investment.
If you’re just starting out on your own, you might not have any completed work to show on your website. If you’ve worked for other practices before, you haven’t automatically got the copyright to use that work. So, you’re just putting up sketches. But how do you attract clients when you haven’t got any examples of completed work?
People often make the mistake of saying they’re award winning this, or that but your clients don’t really care, they want to see USP, why are you special, what makes you stand out.
The majority of architect sites are corporate. If you’ve designed a corporate website and you’re trying to attract consumers, they’re immediately going to put off by the corporate feel of the site.
One way you could easily overcome these issues is by buying a franchise instead of setting up on your own. Then you can enjoy the shared portfolio of completed works, the branding, and website authority that already exists.