Constantina is a London based Cypriot Architect. She started her own architectural practice a few months ago CA Architecture, after qualifying as an architect in 2019. With extensive experience in the residential sector, Constantina focuses around unique spaces that grow and evolve with the users through time.

Pride Road Franchise grew out of Founder Lisa Raynes refusal to accept that there was only one way for a woman to have an architecture career and a family life. She built her practice in the domestic sector, and then invested to turn her business into one that other ambitious architects wanting work/life balance can buy into. She had a seat on the RIBA Council (2015-18), was Chair of Women in Property NW and founded Manchester Curious, an urban architecture outreach festival. A franchise can be understood as a business-in-a-box; you are buying the experience, systems and processes of business success and enterprise.

The Discussion

  • Where do you find clients in the first place?
  • How do you reach out to clients?
  • How often do you follow up with people?
  • How do you structure your week/month? How much time do you spend on marketing/business development/doing actual architectural work?
  • Charging by the hour/by project/ percentage on the cost of the project?
  • What are appropriate rates?
  • How do you network?
  • How do you exchange ideas with colleagues like you would in an office environment, while working by yourself?
  • How do you ‘switch’ off from working?
  • Would you recommend having a niche? (housing extensions/commercial properties)
  • Private clients vs Councils vs Developers? Do you have one type of client?
  • How do you build a track record?
  • What marketing strategies do you use?
Watch the Discussion Here