1. Incorporate CPD sessions in Sales – Louise Mosely
These can give your team a chance to take a step back and reflect on their natural skills as salespeople, and how they use them when interacting with different types of people. The aim is to look at sales from a different perspective in order to find their own voice and more effective ways to connect with others.
When the Pride Road team had a Franchise Development Day in sales, with Louise Mosely, they enjoyed the opportunity to understand their profiles as saleswomen which helped them realise that they already have the natural skills of building rapport, understanding, and empathising with people. The session has taught them to step back and think about how they use their skills in different situations. Take a look at some of the Franchise Development Day with Louise.
2. Start with Social Media Accounts – David Johnson
According to David Johnson, Pride Road’s Marketing and Social Media Manager, one of the most important places to start bringing in leads is through social media, such as Facebook and Instagram, as that’s where potential architectural clients tend to be. Being active on Social Media helps you to show the kind of work you do, to educate people on the way you work, and to show them design hints and tips. This all helps you be seen as an authority within architecture and builds trust with your audience. Having a website, although important, if you’re just starting out, could be secondary to having a social media presence.
If you can’t afford help, start by scheduling your posts yourself using something like Facebook and Instagram Creator Studio for free. Posting in Facebook Groups is also recommended as that’s where you’ll get a lot of traction and engagement from your local community. If you’re doing it well, and getting busy, you will get to a point where you are too busy to manage your social media on your own, so you should draft in someone to help, so you can run your business while they get you leads and traffic.