Why do architects need to transform how they operate?
The world is changing. There are so many opportunities to grow our businesses with the ways we can advertise and communicate our messages now. The internet is a very nourishing environment for businesses, because while it’s difficult and expensive to make many things happen in the analogue world, they can now be done very cheaply, quickly and easily in the digital world.
Many processes, such as advertising, used to be very difficult without the internet as if you wanted to advertise in the past, you may have to buy a billboard space, or go door to door, but right now, you can easily create a community of people who are interested in your products or services. When you’re online, you have a hugely enhanced ability to directly reach the people who will resonate with your message, as there are loads of forums and groups because we congregate by our interests, our hobbies, topics of discussions, and the different events we attend. The moment you start understanding where that audience is is the moment you can start cheaply and effectively selling.